I continued searching for cases and seek help from stakeholders:

I continued searching for cases and seek help from stakeholders:
One is a Designer for Modern Funeral Products,
Brand name is 归从 (greatroam)
This is a funeral supplies brand store that sells items such as spirit boxes, spirit tablets for altars, and Qingming Festival cultural products.
I noticed this brand because of its collaboration with a Chinese fragrance brand on an incense burner for their Qingming series. The incense burner embodies the cultural significance of traditional Chinese worship, with the curling smoke symbolizing the lingering thoughts of the living for the deceased.

Their funeral products feature traditional Chinese aesthetics, subtly expressing Chinese views on life and death, and are imbued with Zen philosophy.

I also discovered a modern funeral supplies store in Kunming, with an actual physical location! Named 泽禄。
It’s not just a shop cluttered with funeral products, but a themed store with aesthetics and cultural significance. And it’s in Kunming, a city where I lived for four years.


The influencer who is a Funeral Director (Gen Z).

Her video, presented in a vlog format, showcases the daily work of a funeral director.
Including funeral supplies, burial details, and modern funeral practices.
I gained insight into modern funeral supplies and new forms of worship.
I tried to reach out to them through direct messages and email for a month. But have no response.


